How StreetEasy's two pre-market statuses line up with RLS Coming Soon, and why the 14-day clock is a one-shot window.
Updated October 19, 2026
StreetEasy now gives NYC sellers two ways to show a home before it goes active, and both stop at 14 days. StreetEasy announced Preview and Coming soon on October 19, 2026. Preview hides days on market (how long a home shows as for sale) and price changes during the window. Coming soon counts both from the day it posts.
When I take on a sales listing, the Coming Soon window is part of the plan from the first meeting, because the 14 days start whether the home is ready or not. This guide covers how each StreetEasy status works, how both sit under the RLS rules every NYC listing broker follows, and the one-shot rule that catches sellers who start too early. If you are on the buying side, my NYC Coming Soon buyer guide covers the same window from your side.
Both statuses put a listing's description, photos and agent information on StreetEasy, Zillow and Trulia before the home is officially for sale. Buyers can save the listing, message the agent and book a tour for a date after it goes live. The listing agent sees views, saves, shares and messages during the window.
The difference is what the listing history shows. With Preview, a price change during the window never appears to buyers, days on market stay at zero, and StreetEasy refreshes the listing's position in search results when it goes active. With Coming soon, days on market and any price change count from the day the listing posts.
Zillow runs a separate program called Zillow Preview. Zillow's May 5, 2026 announcement says it is available in every US market except New York City, which Zillow left to StreetEasy, the NYC site it owns. In the five boroughs, pre-market listings run through StreetEasy's own statuses.
NYC sellers deal with three statuses at once: StreetEasy's two, and Coming Soon in the RLS (REBNY Listing Service, the database NYC brokers use to share listings with each other). Here is how they compare.
| Rule | StreetEasy Preview | StreetEasy Coming soon | RLS Coming Soon |
|---|---|---|---|
| Time limit | 14 days | 14 days | 14 days from RLS submission |
| Days on market | Not counted until go-live | Counted from the day it posts | Not counted until Active |
| Price changes | Not shown to buyers | Shown to buyers | Not addressed by the rule |
| Showings | Tours booked for after go-live | Tours booked for after go-live | None, including the listing broker's own buyers |
| Go-live date | Set by the agent; can move earlier, not later | Set by the agent; can move earlier, not later | By day 14 the listing must go Active, temporarily off market, or withdrawn |
StreetEasy's statuses sit on top of the RLS, not in place of it. A StreetEasy pre-market listing is public marketing, and the RLS Universal Co-Brokerage Agreement sets the rules for it:
Properties on the market now, plus Coming Soon listings from the RLS
145 Central Park N #2A
Harlem
44-15 PURVES Street #15C
Long Island City
Listing information provided courtesy of the Real Estate Board of New York's Residential Listing Service (RLS). Information is deemed reliable but not guaranteed. Sale listings verified. ©2026 REBNY. RLS data displayed by Keller Williams NYC.
The window is a read on price before it counts. Views, saves, shares and messages tell you whether buyers are responding to the number and the photos. Strong interest supports holding firm at launch. Weak interest leaves time to adjust the price, the photos or the description, and with Preview that adjustment never shows up in the listing history.
Buyers who book a tour during the window are booking for after the go-live date, so launch day can open with a schedule already filled. Interested buyers message the listing agent directly, which keeps questions about the building and the price with the person who knows the home.
The RLS counts its 14 days from the day the listing is submitted to the RLS. StreetEasy counts from the day the listing goes up on StreetEasy. Those are two separate clocks, and the RLS clock wins:
The fix is simple: start both on the same day and use one go-live date in both places.
Under RLS rules, a property can be Coming Soon only once with the same owner, unless it has been off the market for at least 60 calendar days. The 14 days start on submission, and StreetEasy lets you move the go-live date earlier but never later. Submit before the photos, floor plan and pricing are ready, and you have spent your only head start waiting on them.
Map out the 14 days before your NYC home goes active, from photos to go-live date.
Schedule a Seller ConsultationStreetEasy Preview is a pre-market listing status, announced October 19, 2026, that shows a NYC home on StreetEasy, Zillow and Trulia for up to 14 days before it goes active, without counting days on market or showing price changes during that time.
In the RLS, days on market do not accrue while a listing is Coming Soon. On StreetEasy, Preview keeps the count at zero until go-live, while StreetEasy Coming soon starts counting the day the listing posts.
No. RLS rules allow no showings or negotiations during Coming Soon, including for the listing broker's own buyers. Buyers can save the listing, message the agent and book a tour for a date after the listing goes active.
Sources: StreetEasy, October 19, 2026; Zillow, May 5, 2026; RLS Universal Co-Brokerage Agreement, Article I, Sections 5 and 16.
Properties on the market now, plus Coming Soon listings from the RLS
101 W 81ST Street #524
Upper West Side
300 W 53rd Street #1K
Hell's Kitchen
198 21ST Street #2A
Greenwood Heights
716 Broadway #PH6
NoHo
Listing information provided courtesy of the Real Estate Board of New York's Residential Listing Service (RLS). Information is deemed reliable but not guaranteed. Sale listings verified. ©2026 REBNY. RLS data displayed by Keller Williams NYC.
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Disclaimer: All information provided in this article is for educational purposes only and does not constitute legal, financial, or real estate advice.
Listing data sourced from the REBNY Residential Listing Service (RLS). Information is deemed reliable but not guaranteed.
Milton Coste is a Licensed Real Estate Associate Broker affiliated with Keller Williams NYC,
360 Madison Avenue, 9th Floor, New York, NY 10017. License No. 10301213304.
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Milton Coste
Licensed Real Estate Associate Broker · Keller Williams NYC
License No. 10301213304 · 360 Madison Avenue, 9th Floor, New York, NY 10017
