NYS Warning: AI-Generated Listings

In November 2025, the New York State Department of State issued a critical consumer alert warning about the rise of AI-generated fake real estate listings. As your trusted real estate advisor, I want to help you understand the risks and how to protect yourself.

What Are AI-Generated Fake Listings?

Scammers are now using artificial intelligence to create convincing but completely fake property listings. These can include:

• AI-Generated Photos: Realistic interior and exterior images of properties that don't exist
• Fake Property Descriptions: Compelling copy written by AI that sounds professional
• Phantom Addresses: Listings at real addresses for properties not actually for sale or rent
• Deepfake Video Tours: Virtual tours created entirely by AI

Red Flags to Watch For

Protect yourself by looking for these warning signs:

• Price too good to be true: Significantly below market value for the area
• Pressure to act fast: Urgency to send deposits or sign without viewing
• No in-person showing: Excuses for why you can't tour the property
• Wire transfer requests: Asking for money via wire transfer or cryptocurrency
• Unlicensed agent: Cannot provide valid NYS real estate license information
• Inconsistent photos: Lighting, shadows, or perspectives that don't match

How to Verify Listings

1. Check the license: Verify any agent at DOS License Lookup
2. Cross-reference: Search the address on multiple platforms (StreetEasy, Zillow, MLS)
3. Reverse image search: Check if photos appear elsewhere online
4. Demand an in-person tour: Never rent or buy without seeing the property
5. Work with a licensed broker: A trusted professional can verify listings for you

If You Suspect a Scam

Report suspected fraud to:

• NYS Department of State: dos.ny.gov or (518) 474-4429
• NYC Department of Consumer and Worker Protection: 311 or nyc.gov/consumers
• FBI Internet Crime Complaint Center: ic3.gov